The Broncos Superbowl was bittersweet for the craft beer community. Our beloved Broncos won their third Superbowl (despite Eli’s baffled look), but as we were sharing in the celebration, Peyton Manning went and said one of the most un-Coloradan things he could…and just one step short of adopting a puppyMonkeBaby. Since we are a family establishment, there is no need in repeating his exact words.
The craft beer industry instantly saw the opportunity to commentate and offer their opinions of Mr. Manning. Here are some of the better responses:
still annoyed with Peyton Manning for selling out to Budweiser. like cmon. only thing that could calm me down is a nice cold Miller Lite™
— EJ Gomez (@EJGomez) February 8, 2016
[Peyton Manning rolls over in bed and is face to face with Poppa John] *rubs head* "Too much Budweiser."
— Tommytoughstuff (@Tommytoughstuff) February 8, 2016
"Peyton Manning, do you take this woman to be your wife?"
First, I'd just like to say that tonight I'm going to drink some Budweiser.
— James Breakwell, Exploding Unicorn (@XplodingUnicorn) February 8, 2016
The-beer-that-shall-not-be-named, on the other hand was elated at the free publicity. Despite many thinking this was product placement at its best, apparently it was Manning’s genuine appreciation of macro-beer that drove him to say such silly things.
Hi Internet. For the record, Budweiser did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did.
— Lisa Weser | Trailblaze (@LisaWeser) February 8, 2016
Of all the possible retorts, the Brewer’s Association chose one of the classiest ways to respond. The BA collected an eclectic sampling of bottled and canned craft beer. One can only hope that as Manning contemplates retirement, he is doing it over a nice, cold, local, craft beer.
The Brewers Association sent Peyton Manning craft beer, so he won't drink Budweiser. My suggestion? Drink it all pic.twitter.com/jLb4l6rLS7
— Ian Rapoport (@RapSheet) February 10, 2016
I guess it could be worse…we could be Bills fans.